Rise Celebrates 3 was created to commemorate Rise Bakehouse’s third anniversary, shaped by the desire to honour the brand’s journey with a fresh, uplifting spirit. The campaign set out to capture Rise’s playful identity, its love for bright beginnings, and its connection to the community — translating these values into a cheerful visual language.

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This vision comes to life through design elements inspired by Rise’s signature cakes and the brand’s distinctive colours. For this milestone, I also initiated and developed Rise Bakehouse’s first merchandise line, extending the celebration into tangible keepsakes. Together with refreshed packaging and in-store applications, the campaign forms a cohesive, vibrant anniversary experience that feels true to the heart of Rise Bakehouse.

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Campaign Identity & Visual Direction

Illustration & Graphic Assets

Packaging & Product Design

Digital & Social Media Design

​Print & Production Coordination

Visual Merchandising

In-Store & Environmental Applications