An Enchanted Christmas is Rise Bakehouse’s festive campaign inspired by the musical The Nutcracker. The concept features four hand-drawn characters inspired by Rise Bakehouse’s signature cakes, alongside flowing musical notes that create a musical sheet–like visual language.

 

Using soft pastel tones and whimsical illustrations, the campaign evokes a dreamy, festive atmosphere that celebrates warmth, imagination, and togetherness, while staying true to the brand’s ethos, Rise to Good Beginnings.

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Campaign Identity & Visual Direction

Illustration & Graphic Assets

Packaging & Product Design

Digital & Social Media Design

​Print & Production Coordination

Visual Merchandising

In-Store & Environmental Applications